Maksud Agadjani: How One Vision Turned Into a Global Jewelry Brand

May 31, 2025
 Joseph John
Written By Joseph John

I'm Joseph John, an entertainment writer with 5 years of experience in the showbiz industry.

Maksud Agadjani, often known by his nickname “Trax,” is a prominent figure in the luxury jewelry industry.

As the founder and CEO of TraxNYC, Agadjani has transformed a modest investment into a multi-million-dollar enterprise, catering to a diverse clientele that includes celebrities, athletes and high-profile individuals.

His journey from Baku, Azerbaijan, to becoming a leading jewelry entrepreneur in New York City is a testament to his vision, resilience, and innovative approach to business.

Introduction

In the bustling Diamond District New York City, TraxNYC stands out as a beacon of luxury and craftsmanship.

Founded by Maksud Agadjani, the brand has become synonymous with bespoke jewelry, offering custom pieces that cater to the unique tastes of its clients.

Agadjani’s journey from a young immigrant to a successful American businessman is both inspiring and remarkable, showcasing the power of determination and innovation in building a global brand.

AttributeDetails
Full NameMaksud Agadjani
Date of BirthSeptember 13, 1986
Age38 Years (as of 2025)
BirthplaceBaku, Azerbaijan
NationalityAmerican
EthnicityWhite Caucasian
ReligionJewish
ProfessionJewelry Entrepreneur, Businessman, YouTuber
Known ForFounder & CEO of TraxNYC
Net Worth (2025)$60 Million
TraxNYC Net Worth (2025)$300 Million
Height5 ft 11 in (1.80 meters)
Weight75 kg (165 lbs)
ParentsAziz Agadjani (father), Mona Agadjani (mother)
SisterZakhra Felsenthal
Relationship StatusIn a Relationship (linked with Erica Mena)
Zodiac SignVirgo

Early Life and Background

Born in 1986 in Baku, Azerbaijan, Maksud Agadjani was raised in a family that valued hard work and discipline.

His father, Aziz Agadjani, was a homicide detective, and his mother, Mona Agadjani, was a journalist.

In 1992, seeking better opportunities, the family emigrated to the United States, settling in New York City.

Growing up in the vibrant culture of the city, Agadjani developed an early interest in the arts and entrepreneurship.

His fascination with Hip Hop culture and street fashion influenced his later ventures, leading him to adopt the moniker “Trax,” a name that would become synonymous with his brand.

Personal Life and Family

Maksud Agadjani’s personal life reflects his commitment to family and community.

He resides in Forest Hills, Queens, New York City, where he continues to manage and expand TraxNYC.

Agadjani’s family has been a cornerstone of his journey, providing support and inspiration.

His mother, Mona Agadjani, has been a significant influence, instilling in him the values of hard work and perseverance.

These values have guided him through the challenges of building a business from the ground up.

His sister, Zakhra Felsenthal, also plays an important role in his support network.

Career Beginnings

At the age of 18, Agadjani embarked on his entrepreneurial journey with an initial investment of just $1,500 business startup.

He purchased a digital camera and began photographing jewelry in the Diamond District, listing the images on eBay.

This innovative approach to online sales marked the beginning of TraxNYC.

By the age of 19, Agadjani had established his company, focusing on creating custom jewelry designer pieces that appealed to a diverse clientele.

His use of digital jewelry design and social media marketing helped set him apart in the crowded market.

Growth and Success of TraxNYC

Under Agadjani’s leadership, TraxNYC has grown into a renowned name in the jewelry industry.

The company specializes in bespoke jewelry, offering TraxNYC custom pieces that cater to the unique tastes of its clients.

The brand’s success can be attributed to its commitment to quality, innovation and customer satisfaction.

The company’s innovative business strategies combine traditional craftsmanship with modern digital marketing tools, positioning it as a leader in the high-end jewelry market.

Collaborations with celebrities like Erica Mena and cultural moments such as the mention in Uncut Gems Maksud Agadjani have helped boost the brand’s profile.

Maksud Agadjani’s Financial Status

As of 2025, Maksud Agadjani’s net worth is estimated at approximately $60 million.

This wealth reflects his success as a businessman and entrepreneur, particularly through his renowned brand, TraxNYC.

The company’s valuation exceeds $300 million, underscoring its significant presence in the luxury jewelry market.

The financial achievements of the TraxNYC owner are a testament to his strategic vision and business acumen.

His LinkedIn profile Maksud Agadjani and social media platforms such as Facebook Maksud Agadjani and TikTok Maksud Agadjani showcase his growing influence and entrepreneurial mindset.

Physical Attributes and Public Image

Standing at 6 feet 5 inches, Agadjani’s imposing presence complements his dynamic personality.

His public image is that of a confident and innovative entrepreneur, qualities that have endeared him to clients and followers alike.

Maksud Agadjani shares insights as a YouTuber jeweler and Instagram jeweler, showing how TraxNYC custom pieces are made.

His Virgo zodiac sign adds a unique touch to his personal brand.

Challenges and Lessons Learned

The path to success was not without its challenges. Agadjani faced the difficulties of being an immigrant in a new country, navigating cultural differences and establishing a business in a competitive industry.

However, these challenges served as learning experiences, shaping his approach to business and life.

Agadjani emphasizes the importance of perseverance, adaptability, and continuous learning in overcoming obstacles.

His commitment to ethical diamond sourcing and philanthropy in business shows his dedication to responsible entrepreneurship.

Read More: Callie Cyprus: How She Became a Gen-Z Fashion Icon Overnight

Social table

Social Media PlatformProfile NameFollower BaseContent FocusEngagement Style
InstagramMaksud Agadjani / TraxNYCJewelry enthusiasts, celebrities, influencersShowcases custom jewelry designer pieces, behind-the-scenes, lifestyle shots, collaborations with Erica Mena and other celebritiesVisual storytelling, influencer collaborations, product highlights
YouTubeMaksud AgadjaniAspiring jewelers, entrepreneurs, fansTutorials on jewelry design, business tips, YouTuber jeweler vlogs, insights on digital jewelry designEducational, engaging, personal storytelling
FacebookMaksud AgadjaniGeneral audience, clientsBrand updates, customer reviews, promotional offers for TraxNYC custom piecesCustomer engagement, announcements
TikTokMaksud AgadjaniYounger audience, trend followersQuick jewelry showcases, day-in-the-life clips, business journey snippetsEntertaining, quick content, viral marketing
LinkedInMaksud AgadjaniProfessionals, investors, business partnersProfessional background, business milestones, entrepreneurial mindset articlesNetworking, professional branding

Faqs

What is TraxNYC?
TraxNYC is a custom jewelry brand specializing in bespoke jewelry and TraxNYC custom pieces for celebrities and everyday customers.

How did Maksud Agadjani start his business?
At 18, Maksud Agadjani began with a $1,500 business startup, selling jewelry photos on eBay, which led to founding TraxNYC.

What is Maksud Agadjani’s net worth?
By 2025, Maksud Agadjani net worth is around $60 million, while TraxNYC net worth tops $300 million.

What challenges did Maksud Agadjani face?
He overcame immigrant struggles and cultural barriers in the Diamond District New York to build his jewelry empire.

Conclusion

Maksud Agadjani’s success story is one of vision, resilience, and innovation.

From humble beginnings in Baku to becoming the founder of a global jewelry brand, his journey exemplifies the power of entrepreneurship.

Through TraxNYC, Agadjani has not only built a successful business but has also contributed to the cultural landscape of New York City.

His commitment to quality, customer satisfaction and innovation continues to drive the success of TraxNYC, ensuring its place as a leader in the high-end jewelry market.

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